Adfura

Terms of Service

Adfura, the Telegram Ads autopilot

Version 1.0 · Last updated

Contents
  1. 1. Who we are
  2. 2. Who can use Adfura
  3. 3. Getting started in @adfurabot
  4. 4. Discovery: the preview and the full run
  5. 5. How Connect works
  6. 6. What you authorise us to do in your ad account
  7. 7. A Telegram rule you should know about
  8. 8. Your ad money stays in your Telegram account
  9. 9. Timing, review and results
  10. 10. What we advertise and what we refuse
  11. 11. Rules for ad content
  12. 12. Fees and payment
  13. 13. The first-50 guarantee
  14. 14. Data, confidentiality and your token
  15. 15. Ending the service
  16. 16. Beta, availability and Telegram
  17. 17. Limits on our liability
  18. 18. Changes to these terms
  19. 19. Disputes
  20. 20. Language versions
  21. 21. Contact

These terms are the agreement between you and Adfura when you start in @adfurabot, see a discovery preview, or use Connect. Please read them. The most important parts are sections 6 to 10: they explain what you allow us to do in your Telegram ad account, a rule of Telegram's you should know about, what neither we nor Telegram can undo, and what we will and will not advertise.

1. Who we are

Adfura runs Telegram Ads campaigns for advertisers. Adfura provides the service these terms describe and receives the fees. "We" and "us" mean Adfura.

Adfura is independent. We are not part of Telegram, and Telegram does not endorse or partner with us. "Telegram" and "Telegram Ads" are the names of their owner. We use them only to say which platform our service works with.

These terms cover three things: getting started in @adfurabot, discovery (section 4), and the Connect beta. Managed, in which we run your ads from ad accounts we hold, is not offered yet. It, and any other plan we offer later, will come with its own terms.

2. Who can use Adfura

3. Getting started in @adfurabot

We sell Adfura directly, and you start in @adfurabot. The bot takes you through these steps and shows you what each one needs:

Before you give us your token or pay, the bot shows you these terms and our privacy policy and asks you to accept them, including the risk described in section 7. We record who accepted, which version and when.

Nothing before payment costs you anything or commits you to anything. You can stop at any step, and delete what you gave us by sending /leave or /delete in @adfurabot. Once you have paid, those commands no longer delete anything: to stop the service see section 15, and to have your data deleted see our privacy policy (section 9).

We message you in @adfurabot about your setup and, once you are a customer, about your service. We send you no other marketing unless you ask for it. What we collect, and why, is in our privacy policy (section 3.1).

4. Discovery: the preview and the full run

Discovery means finding the channels, bots and search keywords where your ads could run, and what advertising there typically costs. It draws on public Telegram information about channels and bots, and on market statistics about prices (section 14.2).

5. How Connect works

6. What you authorise us to do in your ad account

When you give us your token and confirm in @adfurabot, you authorise Adfura's software to do the following in your Telegram ad account:

We always stay inside your instructions:

We never take money out of your account, which Telegram does not allow anyway. We never change a link after Telegram has reviewed the ad (section 11). We never change your account's settings or who owns it.

This authorisation lasts until you end the service or revoke your token (section 15). You can change your instructions at any time in @adfurabot.

7. A Telegram rule you should know about

Telegram's Ad Platform Terms of Service (section 3.3(e), https://ads.telegram.org/tos) say that an advertiser must not let a third party bid in Telegram's auctions from the advertiser's account.

With Connect, our software places bids in your account for you. Telegram has not approved this arrangement, and it may treat it as a breach of its terms by you. If it does, it could restrict, suspend or close your ad account. Under its terms, money left in the account is not refunded (section 8).

By connecting, you confirm three things:

If Telegram contacts you about Adfura, please tell us. If you ask us to stop, we stop at once. If Telegram opens a route for managing advertisers' accounts that we can use, we will offer to move you to it.

8. Your ad money stays in your Telegram account

Money in your Telegram ad account cannot be withdrawn, moved to another account or refunded. This is section 4.3 of Telegram's Ad Platform Terms of Service. Once you add money, it can only be spent on ads in that account.

9. Timing, review and results

9.1 Changes take 15 to 60 minutes. Telegram applies a change to an ad (a new bid, a pause or a budget change) at least 15 and at most 60 minutes after it is made. This is section 3.4(b) of its Ad Platform Terms of Service. During that time an ad can keep spending, even after you or we have paused it. That spend is part of your ad spend.

9.2 Review has no deadline. Telegram reviews new ads, and some changes, before they run. It sets no deadline for that review (section 3.2(a)), and it may decline an ad. We promise only our own part of the timing: once you finish setup and your payment is confirmed, your first ads are normally in Telegram's review within about 10 minutes. Where your niche needs the full discovery run first (section 4), that can take up to 24 hours. We never promise when an ad will be approved or go live, or that it will be at all.

9.3 No promised results. Prices in Telegram's auctions change, and your results also depend on your product and your audience. Apart from the guarantee in section 13, we do not promise any cost, or any number of views, clicks, subscribers or sales.

10. What we advertise and what we refuse

Before you pay, we check what you advertise and put it in one of four lanes. We may check again at any time, for example when your link or your product changes. Connect runs in your own ad account. Managed is not offered yet (section 1); its column says what it will run once it is.

LaneExamplesConnect (your own ad account)Managed
CleanMost bots, channels, Mini Apps, games and servicesOpen to you.Open to you.
Allowed but riskyCrypto, trading, forexOpen to you, at double the fee (section 12.1).Never.
Banned by Telegram's ad rulesAnything that section 5 of Telegram's Ad Policies does not allowWe submit your ad as written, and Telegram's review decides (below).Never.
Scams and illegal goodsFraud, fake investment schemes, phishing, stolen data, counterfeits, and anything illegal under the laws that apply to you, to your audience or to usRefused, even in your own account and even at your own risk.Refused.

Anything that is illegal under those laws is in the last lane, even if Telegram's rules also cover it.

Telegram-banned niches in Connect. In your own ad account we do not refuse these on Telegram's behalf. Telegram's review decides.

If your lane changes, we may pause your ads until we have checked again.

11. Rules for ad content

You are responsible for what you advertise: the product, the link, and the ad text you write or approve. Telegram's Ad Policies and Guidelines (https://ads.telegram.org/guidelines) apply to every ad in your account, and Telegram enforces them in its review. Whatever your lane, you must never try to get an ad round that review. In particular:

We follow the same rules in the text we write for you and in how we run your ads. We never change a link after review.

You confirm that you have the rights to the names, logos and content in your ads. You also confirm that your product may lawfully be advertised to the people your ads reach.

If we believe your product is in the last lane of section 10, or that an ad or your product breaks this section, we may refuse to run it, pause it, or end the service. We will tell you why, unless the law stops us.

12. Fees and payment

12.1 The Connect fee

Your monthly ad spend through AdfuraFee per 30 days
Up to $3,000$99
Up to $15,000$179
Over $15,000By quote

12.2 How you pay

12.3 Your plan's limit. We keep your spend through Adfura within your plan's monthly limit. To spend more, you move to a bigger plan, and we never move you without asking. Telegram's delay (section 9.1) can take your spend slightly over the limit; we do not charge you for that. Spend in Gram or another currency counts in US dollars at the same public rate source we use for Gram invoices, taken when we record the spend, and kept with its source and time.

12.4 What the fee does not include. It does not include your ad spend, which you pay to Telegram. If a tax applies to our fee, the invoice shows it before you pay.

12.5 If a period is not paid, we pause the ads we run for you and stop working until you pay.

12.6 Refunds. Our fees are non-refundable. The one exception is the guarantee in section 13. This does not take away any right to a refund that the law gives you and that cannot be excluded.

13. The first-50 guarantee

For our first 50 paying customers: if your cost per result does not beat your baseline in your first 30 days, we refund your first fee in full.

14. Data, confidentiality and your token

14.1 Personal data. Our privacy policy explains what personal data we collect and what we do with it.

14.2 Your data. The data from your ad account and your results belong to you. You allow us to use them to run the service for you, and to improve it in aggregated or anonymised form. Your data never crosses to another customer, and theirs never crosses to you. What you tell us, your ads and your results never appear in what another customer sees, with one exception, which never names you:

Separately, the price ranges we show (section 4) come from market statistics that combine many accounts, so that no figure can be traced back to one customer.

What the full discovery run finds out about public channels and bots is not your data, and it joins our catalogue (section 4).

14.3 Our information. The placements we find, our research and our reports are ours. What we show you is for your own business. Do not copy it in bulk, scrape it, resell it or use it to build a competing service, and do not try to work out how our system makes its decisions. Some reports, such as buyers per placement, are shown only in our app and cannot be exported.

14.4 Your token. Your Ads API token controls your ad account and the money in it, so treat it like a password. Give it to us only in @adfurabot. We store it encrypted and use it only to run your ads (privacy policy, section 5). You can revoke it at any time in your Telegram ad account.

15. Ending the service

15.1 You can stop at any time, in @adfurabot or by writing to @adfurasupport. We pause the ads we run for you, then delete your token. Your ads stay in your account, paused, and your balance stays there too (section 8). The fee for the current period is not refunded, except under the guarantee in section 13.

Revoking your token in Telegram also stops us. But then we can no longer pause your ads, and they keep running and spending until you pause them yourself. It is best to stop in @adfurabot first and then revoke the token.

15.2 We can end the service for any reason. We then tell you at least 7 days before, and the service does not end before the end of the period you have already paid for. We can pause or end it at once, without refunding the current period, in three cases: if you break these terms, if Telegram restricts your account or asks us to stop, or if the law requires it.

15.3 After the end, sections 8, 13 (for a claim already made), 14.3, 17, 19 and 20 still apply.

16. Beta, availability and Telegram

Connect is a beta. We run it with care, but we provide it as it is. It may have errors or outages, and its features may change. Much of it depends on Telegram, whose API, auctions, review and rules can change or stop at any time, and we do not control them.

17. Limits on our liability

18. Changes to these terms

We may change these terms. We will tell you in @adfurabot at least 14 days before a change that affects you, unless the law requires it sooner. If you keep using Adfura after that date, the new terms apply. If you do not agree, you can stop (section 15).

19. Disputes

If you have a problem with Adfura, tell us first at @adfurasupport, and we will try to resolve it with you within 30 days. If we cannot, either of us may take the dispute to a court that has jurisdiction over it.

20. Language versions

These terms exist in English and in Persian, and both say the same thing. If the two ever differ, the English version prevails.

21. Contact